SeaWorld attendance plummets
August 6, 2015 – SeaWorld released its financial results for the second quarter of 2015, falling short on both attendance and revenue goals. According to their reported financial results for the first half and second quarter of 2015, attendance decreased by 1.6%. Earnings per share dropped to 22 cents versus 43 cents in the previous year, with total earnings falling 84%. SeaWorld’s net income declined to $5.8 million from $37.4 million from 2014.
Harry Styles got it right: “Don’t go to SeaWorld!”
SeaWorld’s downward trajectory has been ongoing for some time. The first quarter of 2015 saw their admissions revenues down, while stock prices have declined significantly. With revealing documentaries such as “A Fall From Freedom” and “Blackfish,” it’s obvious that SeaWorld needs a new business model, one which doesn’t involve keeping dolphins and whales in captivity.
Chief Executive Officer Joel Manby attemped to spin the numbers by claiming they still faced “brand challenges,” however their problems go far beyond marketing and public relations.
Performing dolphins? Whales kept confined in concrete tanks? This is 2015! If SeaWorld wants to remain viable as an entertainment corporation, they need to modernize their business practices, utilizing revolutionary technologies such as virtual reality, which truly allows one to get “up close and personal” with these remarkable mammals.” ~ Ric O’Barry
It’s time corporations such as SeaWorld positioned themselves on the right side of history. The message is clear, and the public has spoken: SAY NO to the DOLPHIN SHOW!
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